How do I position a new version of an existing product and avoid cannibalization?

  1. Get really focused on what the customer’s problem is, and what they are asking for which points towards the need for a desktop version.
  2. Once you’re really clear on #1, think about the 5 Ps of marketing as follows, and then apply the strategies that make the most sense.

(…) Each of these possible strategies is promising, but do make sure that you’re clear about customer needs and requests before you make your plans. (…)

Source / Full Article: Ask A Good Product Manager

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